Delivered in partnership with Business Events Cairns and Great Barrier Reef, Australia Next Cairns 2024 (previously known as Dreamtime) is designed to increase awareness of Australia as a destination for international businesses to reward and motivate high achievers.
Cairns will host up to 85 business events buyers, 15 media and 96 Australian industry sellers at the event next month (September 8-10).
The incentive showcase will give the region’s business events industry representatives the chance to meet qualified buyers from North America, the United Kingdom, New Zealand, Greater China, Singapore, Malaysia, Indonesia, India, South Korea and Japan.
Trade and Tourism Minister Don Farrell said Australia Next would showcase fantastic business event offerings to international buyers, encouraging them to choose Australia as their next tourism destination.
“Australia is renowned for our world-class business events – the benefits of which flow through our tourism industry, creating jobs and supporting local businesses,” he said.
Tourism Australia commercial and Business Events Australia executive general manager Robin Mack said “in an effort to continue rebuilding a strong pipeline of international business events for Cairns and Great Barrier Reef and across Australia, we’re thrilled to be hosting back-to-back incentive showcase events, this time casting the spotlight on Cairns/Gimuy”.
“Our incentive showcase in Adelaide/Tarntanya last November has generated 212 business leads across the country to date, worth $192 million,” he said.
Queensland Tourism Minister and Member for Cairns Michael Healy said with world-class tourism experiences, internationally-renowned accommodation, a newly-renovated convention centre and an extraordinary lifestyle, Cairns was the perfect destination to host Australia Next.
“We can’t wait to welcome international business events buyers to the region while also showing them why we call Cairns paradise,” he said.
Tourism Tropical North Queensland chief executive officer Mark Olsen said “the global exposure to the high-value incentive market would be priceless for Cairns”.
Source: cairnslocalnews.com.au
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