Geelong Times seeks public input for major events strategy

Transforming Geelong into a Premier Destination for Events and Festivals

The City of Greater Geelong is excited to invite the community to provide feedback on its new Major Events Attraction Strategy. The goal is to transform Geelong into a premier destination for events, festivals, and cultural gatherings, making it an exciting hotspot for fun-loving individuals over the age of 21.

Enhancing Geelong’s Unique Attributes

This strategy aims to diversify the city’s portfolio of major events and enhance its unique attributes. Geelong’s Mayor, Trent Sullivan, expressed enthusiasm for this initiative, highlighting its potential to drive economic growth and community engagement.

“The City is dedicated to fostering a dynamic events landscape that not only showcases our region’s unique attributes but also drives economic prosperity and community engagement,” said Mayor Sullivan.

Mayor Sullivan further added, “This new Major Events Attraction Strategy will build upon our past successes and chart a course for Geelong’s continued prominence on the global events stage.”

The Nyaal Banyul Geelong Convention and Event Centre Precinct

A crucial aspect of realizing this strategy is the completion of the Nyaal Banyul Geelong Convention and Event Centre precinct. Recently, the Victorian Minister for Regional Development, Gayle Tierney, announced a formal agreement between the Victorian Government and Plenary Conventions, marking the beginning of work on the precinct.

Expected to host a wide range of events, from large corporate conferences to international music gigs and local community gatherings, the precinct will receive significant investment. The Victorian Government is contributing $423 million, with an additional $30 million from the Australian Government and $3 million from the City of Greater Geelong. This project is part of the tripartite Geelong City Deal.

As part of the precinct partnership, Plenary Conventions will invest an initial $120 million to establish Geelong’s largest hotel, with a further $130 million planned for a mixed-use development within the precinct.

Geelong’s Global Recognition for Major Events

Geelong has gained global recognition for hosting international standard major events. In the fiscal year 2022-2023, the city successfully held 18 major events, contributing an economic benefit of $77.5 million to the region.

While the existing Geelong Major Events Strategy (2016-2026) has been instrumental, the evolving landscape necessitates a timely review and the development of a new strategy to address current challenges and opportunities.

Have Your Say

To provide your valuable feedback and contribute to shaping Geelong’s future as a premier events destination, visit:

Author’s Quote: “Geelong – Where Fun-Loving Individuals Unite!”

Author’s Conclusion: Geelong’s Major Events Attraction Strategy – A Gateway to Unforgettable Experiences

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