The Must-See Events at PayPal Melbourne Fashion Festival 2024

The Must-See Events at PayPal Melbourne Fashion Festival 2024
The Must-See Events at PayPal Melbourne Fashion Festival 2024

Words by Leah Philips

Australia’s largest consumer fashion event is back, bringing greater visibility to the cutting-edge, artistic, enduring and gritty fabric of Melbourne’s fashion industry.

The PayPal Melbourne Fashion Festival (PMFF) is making a grand return, promising an exhilarating lineup of events that’ll have you swooning over the latest trends and designs.

From February 24 to March 9, 2024, Melbourne will be abuzz with over 100 unique happenings, showcasing the best of local and international fashion.

Stay up to date with what’s happening in and around the region here.

Inviting attendees to explore the rich tapestry of the Melbourne and Victorian fashion industry through a 15-day programme of incredible events, this festival is all about discovering new designers, learning from experts, experiencing diverse practices, and finding yourself in fashion.

The Premium Runway Series: A Feast for the Senses

Kicking off the style extravaganza is the prestigious Premium Runway series, held at the iconic Royal Exhibition Building from March 4 to 9. Prepare to be dazzled as Australia’s leading designers and emerging talents take to the runway, showcasing their latest collections in a spectacle of haute couture and avant-garde creations.

A Sneak Peek at the Premium Runways:

  • Triumphant x PayPal Runway: Featuring Aje, Anna Quan, Bianca Spender, and more.
  • Thread Lightly Runway x Deloitte: Presenting the latest from Goodbyes, Hyde & Stone, and others.
  • National Graduate Showcase x Emporium Melbourne: Celebrating emerging talent in the fashion industry.
  • Suit Up Runway: Showcasing the suave styles of Chris Ran Lin, Dom Bagnato, and MJ Bale, among others.
  • Glam Up Runway: Featuring the daring designs of Alin Le Kal, Jason Grech, and Paolo Sebastian, among others.
  • Emerging Mob in Fashion Runway x Fujitsu: A platform for Indigenous designers to showcase their creativity and culture.
  • Urban Oasis x Fujitsu: Exploring urban fashion trends with a touch of sustainability and innovation.
  • F* the Invisible Runway:** Breaking barriers and challenging norms with bold and unconventional fashion statements.
  • Revelry Runway: Showcasing Atoír, Hansen & Gretel, Sass & Bide, and more.
  • Grand Solo Showcase: PE Nation: An exclusive showcase of PE Nation’s latest collection.

The Independent Programme: A Showcase of Creativity and Diversity

The Independent Programme is where Melbourne’s vibrant fashion scene truly shines. With over 80 events, exhibitions, and workshops, this diverse lineup celebrates the richness of Victorian fashion and nurtures emerging talent.

Highlights from the Independent Programme:

  • Fashion on High presented by City of Stonnington: Leading designers unveil their Autumn/Winter 2024 collections at Malvern Town Hall.
  • Let Them Eat Cake: Step into a world of luxury at the Vintage Garage in Fitzroy, featuring guest designers Jason Chalmers and Valerio Cavazza.
  • Creatives Collide – Wearable Art Fashion Industry: Experience a unique blend of art and fashion at Collingwood Yards, showcasing rare style and technique.
  • ARTZ by Aron Katona: Cultural diversity takes centre stage, showcasing designers of all backgrounds and experiences in an empowering, unforgettable evening.
  • Revive and Thrive Runway: Sustainability fused with environmentally forward-thinking, shedding light on our impact on nature.
  • F.A.T (Fabulous and Trendy) Plus Size Runway: Embrace size inclusivity in fashion at ETU Ballroom, Victorian Trades Hall Council, Carlton.
  • Global Indigenous Runway – Ancestral Bloodlines: Explore the rich heritage and stories of Indigenous designers at the Melbourne Museum, Carlton.
  • Art, Fashion & Wine Runway: Indulge in VICETA WANG’s Autumn/Winter 2024 Collection in the picturesque Yarra Valley.
  • Family Day Presented by Kmart: A Family Runway event, showcasing everyday wardrobe pieces for all ages in the latest season catalogue.

And that’s just the beginning! From sustainable fashion showcases to cultural diversity celebrations, the Independent Programme offers something for every fashion enthusiast.

So, whether you’re a seasoned fashionista or simply love exploring new trends, the PayPal Melbourne Fashion Festival 2024 is a must-attend event.

Get ready to immerse yourself in a world of style, creativity, and glamour like never before and find out more here.


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