LIV Adelaide sees 94K fans over three day event

LIV Golf’s Adelaide event this year drew more that 94,000 over the three competition daysGetty Images

LIV Golf’s Adelaide event this year drew more that 94,000 over the three competition days, exceeding the total crowd of “just under 77,000” fans for last year’s three competition days. This year’s number “will be bigger again in 2025 for the event roundly agreed by the LIV players as the ‘most anticipated’ in their season.” For comparison, the four-day Australian Open in Sydney last December attracted more than 110,000 spectators, a 12% rise on the previous year as crowds “show their fervour to watch the world’s best players” (ADELAIDE ADVERTISER, 4/27). The “untameable crowd noise, which hardly dropped even as the final shots were played,” was the “soundtrack” for the event (ADELAIDE ADVERTISER, 4/28). LIV Golf has “enjoyed success in Australia like nowhere else in the world” (SYDNEY MORNING HERALD, 4/28).

LIV Adelaide’s signature “party hole” saw a water bottle “launched from the stands” and hit caddie Nick Pugh “moments after the final putt rolled into the cup” Saturday. Just as the PGA Tour “learnt with its out-of-control part hole at the Phoenix Open,” there is a “fine line to straddle between a good time and good riddance.” LIV execs were “privately frustrated with the objects being thrown.” LIV golfer Ian Poulter said what LIV Adelaide “did from a global perspective” was “show other venues what’s possible” (SYDNEY MORNING HERALD, 4/28). 

Source: sportsbusinessjournal.com

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