The Australian Open: The Ultimate Summer Sporting Event
Summer in Australia is a time of excitement and celebration, with a plethora of sporting events capturing the nation’s attention. From international sailing to cricket and tennis tournaments, Australians are truly spoilt for choice. However, there is one event that stands out among the rest when it comes to attracting corporate travellers.
According to data from Corporate Traveller, the Australian Open reigns supreme, surpassing all other sporting events in terms of flight, hotel, and ground transport bookings. In 2023, the Australian Open saw a staggering 725% more bookings than the Boxing Day Test. And this year, it is predicted to surpass that number by an impressive 21%.
Not only does the Australian Open dominate in terms of corporate bookings, but it also outshines other major events such as the AFL Grand Final and the Melbourne Cup. In 2023, the tournament attracted 73% more bookings than the AFL Grand Final and 56% more bookings than the Melbourne Cup.
When it comes to the 2024 Australian Open in Melbourne, Sydney takes the lead in terms of bookings, accounting for 29% of total bookings. Brisbane follows closely behind with 16%, while Adelaide and Perth each contribute 9%. Canberra makes up 2% of the bookings, and 14% of bookings come from outside Australia.
Game, Set, and Match: The Australian Open’s Global Appeal
The Australian Open not only attracts corporate travellers from within Australia but also garners significant international attention. Corporate Traveller’s data reveals that the Australian Open received 89% more international bookings for Melbourne compared to the Melbourne Cup in 2023. It also surpassed the AFL Grand Final by 46% and the Boxing Day Test by 9% in terms of international bookings.
This year, the top international origin cities for Australian Open business traveller bookings are Auckland, Dubai, Singapore, Los Angeles, Doha, Christchurch, and Wellington.
Corporate Traveller Global Managing Director Tom Walley emphasizes the growing popularity of the Australian Open among corporate travellers. He notes that bookings for the 2024 tournament have already surpassed the previous year by 21%, thanks to the rising trend of combining business and leisure travel, known as ‘bleisure’.
“Many corporate travellers have booked fares well in advance to avoid holiday airfare price increases,” he said.
“These events are also the perfect opportunity to blend business travel with leisure. With Melbourne being home to several sporting events, business travellers can network and host their clients while also offering tickets as an employee incentive.”
Discover the Thrills of the Australian Open
If you’re a fun-loving individual over the age of 21, the Australian Open is an event you don’t want to miss. With its vibrant atmosphere, world-class tennis matches, and opportunities for networking and leisure, it’s the ultimate summer sporting extravaganza.
Experience the excitement and thrill of the Australian Open by visiting corporatetraveller.com.au today!
George Barham, an accomplished journalist and avid gambling enthusiast, serves as the esteemed Editor-in-Chief at fly-to-australia.com, Australia’s leading source for comprehensive gambling news and insights. With an unwavering passion for both the written word and the ever-evolving world of betting and gaming, George brings a wealth of knowledge and expertise to the helm of our editorial team.
