300 International Travel Agents Explore Tropical North Queensland’s Best Tourism Experiences
A week-long familiarisation tour of Tropical North Queensland’s world-class tourism experiences has kicked off with the arrival of 300 international travel agents in Cairns. This event, known as G’day Australia, is part of Tourism Australia’s international tourism recovery efforts and is expected to generate an immediate $2 million boost to TNQ’s visitor economy.
G’day Australia is one of the first major trade events to take place at the newly expanded Cairns Convention Centre, following a $176 million investment by the Palaszczuk Government. The event features 30 familiarisation tours of Queensland, including 26 visitor experiences in the Tropical North.
These 300 agents specialize in promoting Australian destinations to long-haul overseas holidaymakers. Their week-long stay in Cairns is predicted to contribute significantly to the visitor economy, making it a crucial opportunity for the region.
Unforgettable Experiences Await
The familiarisation tours offer these travel agents a chance to explore the best of Tropical North Queensland. Some of the highlights include:
- Floating down a rainforest river with Back Country Bliss
- Scenic flights over the Great Barrier Reef with Nautilus Aviation
- Snorkelling with Calypso Reef Cruises
- Gourmet local produce tasting with Outback Tasting Tours
These tours not only provide firsthand knowledge of the region’s attractions but also enable the agents to create enticing itineraries that combine the reef, rainforest, and cultural experiences.
A Boost for Queensland’s International Tourism Opportunities
Cairns has become a hub for major tourism trade events, with G’day Australia being the second significant event in the past year. The Palaszczuk Government’s investments in the Cairns Convention Centre have played a crucial role in attracting these events and positioning Queensland as a favorite holiday destination.
Tourism Minister Stirling Hinchliffe emphasized the importance of these travel agents in showcasing Queensland’s tourism offerings to the world. With ongoing international marketing partnerships, events like G’day Australia contribute to building an $11 billion-a-year international visitor economy.
Looking ahead to the 2032 Games, the industry-led Beyond Tourism 2032 roadmap aims to maximize Queensland’s international tourism opportunities, making events like G’day Australia even more significant.
Quotes from Key Figures
“This week puts the best of Cairns, the Tropical North, and Queensland on show to some of the world’s most influential international travel agents and holiday wholesalers.” – Member for Cairns and Assistant Tourism Minister Michael Healy
“Every one of the 300 travel agents in the Tropical North and Queensland is an important opportunity to show the world why this State is Australia’s favorite holiday destination.” – Tourism Minister Stirling Hinchliffe
“The travel agents taking part in G’day Australia already know a lot about Australia through the Aussie Specialist Program, but there is nothing like experiencing the breadth and depth of our tourism offering firsthand, to give them confidence to sell more.” – Tourism Australia Executive General Manager of Commercial and Business Events Australia, Robin Mack
“Events like G’day Australia are essential in growing our international market, and we will continue to build on strong partnerships to maximize opportunities for Queensland.” – Tourism and Events Queensland CEO, Patricia O’Callaghan
“Today these front-line travel agents are taking part in diverse itineraries experiencing the Great Barrier Reef, the Wet Tropics rainforest, and Indigenous culture, highlighting the region’s spectacular World Heritage Areas and world-class tourism infrastructure.” – Tourism Tropical North Queensland CEO Mark Olsen
The arrival of 300 international travel agents in Cairns for the G’day Australia event marks a significant milestone in the recovery of Tropical North Queensland’s tourism industry. With familiarisation tours showcasing the region’s best attractions, these agents will gain firsthand knowledge to create enticing itineraries for international holidaymakers. This event, along with Queensland’s ongoing international marketing partnerships, contributes to the growth of an $11 billion-a-year international visitor economy. With a focus on maximizing tourism opportunities ahead of the 2032 Games, events like G’day Australia play a crucial role in positioning Queensland as a top holiday destination.
About the Author
John Smith is a travel enthusiast and writer who loves exploring new destinations. With his engaging writing style, he aims to inspire fun-loving individuals over the age of 21 to embark on exciting adventures around the world.
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